December 1, 2020

Total Retail Sales in China* and the US, 2018-2024 (trillions)


eMarketer benchmarks its US retail sales figures against US Department of Commerce data and its China total retail sales figures against the National Bureau of Statistics of China. The last year measured for both is 2019.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.