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November 17, 2020

What Actions Do Mobile Marketers Worldwide Intend to Take in Response to Apple's Planned Changes to Identifier for Advertisers (IDFA)? (% of respondents, Sep 2020)

What Actions Do Mobile Marketers Worldwide Intend to Take in Response to Apple's Planned Changes to Identifier for Advertisers (IDFA)? (% of respondents, Sep 2020)

Note

Data was provided to eMarketer by AppsFlyer.

Methodology

Data is from a November 2020 AppsFlyer and MMA Global report titled "Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers." 171 marketers were surveyed worldwide during September 2020. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution and analytics.