November 17, 2020

Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)

Note

Data was provided to eMarketer by AppsFlyer.

Methodology

Data is from a November 2020 AppsFlyer and MMA Global report titled "Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers." 171 marketers were surveyed worldwide during September 2020. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution and analytics.