November 17, 2020

Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)

Note

Data was provided to eMarketer by AppsFlyer.

Methodology

Data is from a November 2020 AppsFlyer and MMA Global report titled "Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers." 171 marketers were surveyed worldwide during September 2020. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution and analytics.

Featured In

US Programmatic Digital Display Advertising Outlook 2021Programmatic digital display advertising is having an identity crisisAd Measurement and Revenue Attribution 2021

Sources

MMA Global
AppsFlyer

Chart Title

Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)

Publication Date

November 17, 2020

Sources

MMA Global
AppsFlyer

Featured In

US Programmatic Digital Display Advertising Outlook 2021Programmatic digital display advertising is having an identity crisisAd Measurement and Revenue Attribution 2021
Topics
Mobile AdvertisingTargetingDigital Privacy & Security
Worldwide

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