Alert
November 17, 2020
Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)
Note
Data was provided to eMarketer by AppsFlyer.Methodology
Data is from a November 2020 AppsFlyer and MMA Global report titled "Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers." 171 marketers were surveyed worldwide during September 2020. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution and analytics.Featured In
US Programmatic Digital Display Advertising Outlook 2021Programmatic digital display advertising is having an identity crisisAd Measurement and Revenue Attribution 2021A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in The Ad Platform: What to expect from the AppTrackingTransparency updateChart Title
Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)Publication Date
November 17, 2020
