November 17, 2020

How Much More Do Mobile Marketers Worldwide Expect Apple's Planned Changes to iOS 14 Will Reduce Identifier for Advertisers (IDFA)? (% of respondents, Sep 2020)

Note

Data was provided to eMarketer by AppsFlyer.

Methodology

Data is from a November 2020 AppsFlyer and MMA Global report titled "Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers." 171 marketers were surveyed worldwide during September 2020. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution and analytics.