November 16, 2020

Biggest Change to Their Content Creation Process Since the Coronavirus Pandemic According to US Senior-Level Communicators and Marketing Professionals, Sep 2020 (% of respondents)


Respondents were asked, "Which of the following best captures the biggest change to your content creation process since the start of COVID-19?"


Data is from the November 2020 Cision and PRWeek "2020 Comms Report: Measuring Up to the Moment." 314 US senior-level communications and marketing professionals were surveyed during August 12-September 14, 2020. Results are not weighted and are statistically tested at the confidence levels of 90% and 95%. Respondents were from corporation/in-house (63.7%) or PR agency (36.3%) with 94.3% of respondents being manager/director or above.