US Net Digital Display Ad Revenue Share, by Company, 2019-2022 (% of total display ad spending)
Facebook data includes Instagram advertising revenues. Microsoft data after 2015 includes LinkedIn advertising revenues. Verizon Media data includes ad revenues for AOL and Millennial Media; data for 2017-2021 includes ad revenue from Yahoo.
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.