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September 2, 2020

For How Long Will US Ad Buyers Be Pausing/Canceling* Social Media Placements for Their Primary Brand? (% of respondents, Aug 2020)

Note

Data was provided to eMarketer by Interactive Advertising Bureau (IAB).

Methodology

Data is from a September 2020 Interactive Advertising Bureau (IAB) report titled, "2020/21 COVID Impact on Advertising." 242 advertising professionals with purview into US ad spending and revenues in 2020 were surveyed during August 3-13, 2020. Respondents were from buy-side (spending) companies (56%) and sell-side (revenues) companies (44%) and identify as C-level/president/EVP (19%), manager/AE/planner/buyer (18%), media consultant/media strategist (4%), SVP/VP/director (57%), and other staff/analyst/associate/assistant/coordinator (2%).

Featured In

US Social Media Advertising in 2021 Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues

Sources

Interactive Advertising Bureau (IAB)

Share

Chart Title

For How Long Will US Ad Buyers Be Pausing/Canceling* Social Media Placements for Their Primary Brand? (% of respondents, Aug 2020)

Publication Date

September 2, 2020

Sources

Interactive Advertising Bureau (IAB)

Featured In

US Social Media Advertising in 2021 Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues

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Advertising Agencies Social Media Marketing United States

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