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October 1, 2020
US Ecommerce Channel Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
The Ad Platform: Recapping Retail Media's Year to Date with Bryan WienerAmazon Advertising 2020Where ecommerce channel advertising is headed, the department store's future, and Google and IACUS Ecommerce Channel Ad Spending Will Jump Nearly 40% This Year to More than $17 Billion Search Marketing 2020Sources
Chart Title
US Ecommerce Channel Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)Publication Date
October 1, 2020