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EMARKETER

The Ad Platform: Recapping Retail Media's Year to Date with Bryan Wiener

Audio by Nicole Perrin  |  Oct 28, 2020
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The Ad Platform: Recapping Retail Media's Year to Date with Bryan Wiener
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eMarketer Podcast
United States

Ecommerce channel advertising is having a big year, with eMarketer forecasting accelerated growth for 2020. Profitero CEO Bryan Wiener joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss consumers' massive shift to ecommerce, how it's benefited the ad businesses of Amazon and other marketplaces, and what online sellers should consider as they strategize for Q4 and beyond.

Ecommerce Channel Ad Spending in the US, 2019-2024 (billions, % change, and % of digital ad spending)
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