September 2, 2020

How Concerned Are US Buy-Side Decision-Makers About Potential Ad Adjacency to Controversial Content* on Social Media? (% of respondents, Aug 2020)


Data was provided to eMarketer by Interactive Advertising Bureau (IAB).


Data is from the September 2020 Interactive Advertising Bureau (IAB) report titled, "2020/21 COVID Impact on Advertisement." 242 advertising professionals with purview into US ad spending and revenues in 2020 were surveyed during August 3-13, 2020. Respondents are from buy-side (spending) companies (56%) and sell-side (revenues) companies (44%) and identify as C-level/president/EVP (19%), manager/AE/planner/buyer (18%), media consultant/media strategist (4%), SVP/VP/director (57%) and other staff/analyst/associate/assistant/coordinator (2%).

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