How Do UK and US Social Media Influencer Followers Usually Interact/Engage with Influencers They Follow? (% of respondents, May 2020)
Data is from the July 2020 GlobalWebIndex and Influencer report titled "The Age of Influence." 1,056 UK internet users ages 16-64 and 1,038 US internet users ages 16-64 were surveyed during May 2020. All respondents follow content creators/influencers on social media.