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July 1, 2020

How We've Changed Our Forecast of Duopoly* Share of UK Digital Ad Spending, Feb 2020 & June 2020 (% of digital ad spending)

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.