July 13, 2020

Change in Ad Spending in 2020 vs. 2019 According to US Agencies and Brand Marketers, by Quarter, June 2020 (% of respondents in each group)

Chart Title

Change in Ad Spending in 2020 vs. 2019 According to US Agencies and Brand Marketers, by Quarter, June 2020 (% of respondents in each group)

Publication Date

July 13, 2020

Sources

Source information is only available to PRO subscribers.
Topics
Total Media Ad SpendingAdvertising AgenciesUnited States

Related Charts & Analysis

China Digital Ad Spending 2021: Tech giants keep on cashing in
Article
China Digital Ad Spending 2021: Tech giants keep on cashing in
US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Audio
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns
Audio
Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns
Advertising jobs have increased, but the outlook for agencies is still a bit bleak
Article
Advertising jobs have increased, but the outlook for agencies is still a bit bleak
Planes, trains, and automobiles: Travel ad sales to soar in 2021
Article
Planes, trains, and automobiles: Travel ad sales to soar in 2021
Ad Measurement and Revenue Attribution 2021
Report
Ad Measurement and Revenue Attribution 2021
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
7+ Months In: How the pandemic has affected our forecasts in 2020
Article
7+ Months In: How the pandemic has affected our forecasts in 2020
2020’s Biggest US Forecasting Shocks
Report
2020’s Biggest US Forecasting Shocks
The Weekly Listen: What's Next for Section 230, AMC Theatres in Trouble, and Changing Media Tides
Audio
The Weekly Listen: What's Next for Section 230, AMC Theatres in Trouble, and Changing Media Tides
How Total Media Ad Spend Will Shake Out Around the World
Article
How Total Media Ad Spend Will Shake Out Around the World
The Ad Platform: Recapping Retail Media's Year to Date with Bryan Wiener
Audio
The Ad Platform: Recapping Retail Media's Year to Date with Bryan Wiener
US Programmatic Digital Out-of-Home Ad Spending Will Double in 2020, but Remains Experimental
Article
US Programmatic Digital Out-of-Home Ad Spending Will Double in 2020, but Remains Experimental

Daily News

Digital customer service at Bank of America surges in Q1
Article
Digital customer service at Bank of America surges in Q1
N26 makes European insurance push to lure in new paid users
Article
N26 makes European insurance push to lure in new paid users
4 reasons to put the brakes on social audio
Article
4 reasons to put the brakes on social audio
Major card issuers experience volume turnaround thanks to retail spending
Article
Major card issuers experience volume turnaround thanks to retail spending
How content publishers can leverage affiliate commerce
Article
How content publishers can leverage affiliate commerce
How 5G will benefit payments and mobile commerce
Article
How 5G will benefit payments and mobile commerce
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Audio
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Who stands to gain from real-time payment adoption?
Article
Who stands to gain from real-time payment adoption?
Here's why digital therapy startups should explore D2C models
Article
Here's why digital therapy startups should explore D2C models
How publishers are monetizing through ecommerce
Article
How publishers are monetizing through ecommerce
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Audio
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids

Latest Reports

US Virtual and Augmented Reality Users 2021
Report
US Virtual and Augmented Reality Users 2021
US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
The Rise of Real-Time Payments
Report
The Rise of Real-Time Payments
Publishers and Commerce 2021
Report
Publishers and Commerce 2021
Blockchain in Payments
Report
Blockchain in Payments
Clubhouse and Social Audio 2021
Report
Clubhouse and Social Audio 2021
The US Wealth Management Ecosystem
Report
The US Wealth Management Ecosystem
Social Media Update Q1 2021
Report
Social Media Update Q1 2021
Q1 2021 Digital Video Trends
Report
Q1 2021 Digital Video Trends
Credit Cards in the ‘Next Normal’
Report
Credit Cards in the ‘Next Normal’
The Social Determinants of Health
Report
The Social Determinants of Health
US Click and Collect in 2020 and 2021
Report
US Click and Collect in 2020 and 2021
Customer Experience 2021
Report
Customer Experience 2021
An Overview of 5G Technology Worldwide 2021
Report
An Overview of 5G Technology Worldwide 2021
The US Gaming Ecosystem 2021
Report
The US Gaming Ecosystem 2021

Popular on Insider Intelligence

US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
US Virtual and Augmented Reality Users 2021
Report
US Virtual and Augmented Reality Users 2021
Digital customer service at Bank of America surges in Q1
Article
Digital customer service at Bank of America surges in Q1
N26 makes European insurance push to lure in new paid users
Article
N26 makes European insurance push to lure in new paid users
4 reasons to put the brakes on social audio
Article
4 reasons to put the brakes on social audio
Major card issuers experience volume turnaround thanks to retail spending
Article
Major card issuers experience volume turnaround thanks to retail spending
How content publishers can leverage affiliate commerce
Article
How content publishers can leverage affiliate commerce
How 5G will benefit payments and mobile commerce
Article
How 5G will benefit payments and mobile commerce
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Audio
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Who stands to gain from real-time payment adoption?
Article
Who stands to gain from real-time payment adoption?
Here's why digital therapy startups should explore D2C models
Article
Here's why digital therapy startups should explore D2C models

"Behind the Numbers" Podcast

The Weekly Listen: Back to the 'office,' video safe havens, and Facebook speed dating
Audio
The Weekly Listen: Back to the 'office,' video safe havens, and Facebook speed dating
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Audio
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Audio
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Audio
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
When is the right time for post-pandemic ads?
Audio
When is the right time for post-pandemic ads?
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Audio
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Media consumption milestones, multiscreen behavior, and theatrical release strategies
Audio
Media consumption milestones, multiscreen behavior, and theatrical release strategies
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic
Audio
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic
Twitter tries reinventing itself, Facebook CPMs, and TikTok Shop
Audio
Twitter tries reinventing itself, Facebook CPMs, and TikTok Shop
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord
Audio
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

Trending in United States

US Digital Ad Spending 2021
Report
US Digital Ad Spending 2021
US Virtual and Augmented Reality Users 2021
Report
US Virtual and Augmented Reality Users 2021
Digital customer service at Bank of America surges in Q1
Article
Digital customer service at Bank of America surges in Q1
4 reasons to put the brakes on social audio
Article
4 reasons to put the brakes on social audio
N26 makes European insurance push to lure in new paid users
Article
N26 makes European insurance push to lure in new paid users
How content publishers can leverage affiliate commerce
Article
How content publishers can leverage affiliate commerce
Major card issuers experience volume turnaround thanks to retail spending
Article
Major card issuers experience volume turnaround thanks to retail spending
How 5G will benefit payments and mobile commerce
Article
How 5G will benefit payments and mobile commerce
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Audio
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
The Rise of Real-Time Payments
Report
The Rise of Real-Time Payments
Who stands to gain from real-time payment adoption?
Article
Who stands to gain from real-time payment adoption?
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update