June 1, 2020

How Has the US Radio Ad Spending Forecast Changed?, 2017-2024 (billions, 2017-2024)

Note

Radio ad spending includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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Chart Title

How Has the US Radio Ad Spending Forecast Changed?, 2017-2024 (billions, 2017-2024)

Publication Date

June 1, 2020

Sources