May 1, 2020

US Digital Grocery Buyers, 2018-2022 (millions, % change and % of internet users)


Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products and others.


Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.