Alert
June 1, 2020

How Has the US TV Ad Spending Forecast Changed? (billions, 2019-2023)

Note

TV ad spending includes broadcast TV (network, syndication and spot) and cable TV.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.