US Adults Who Say Select Brand Responses to Racial Injustice Are Important to Earning/Keeping Their Trust, June 2020 (% of respondents)
Respondents were asked, "In general, how important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?"
Data is from the June 2020 Edelman report titled "Edelman Trust Barometer 2020: Brands and Racial Justice in America." 2,000 US adults were surveyed online during June 5-7, 2020. Data is nationally representative based on age, region and gender.