US Adults Who Prefer Watching a Newly-Released Movie in a Theater vs. at Home via Streaming Service, March 2020 (% of respondents)
Data is from a March 2020 Morning Consult and The Hollywood Reporter survey titled "National Tracking Poll #200382." 2,200 US adults ages 18+ were surveyed online during March 19-21, 2020. Data was weighted to approximate a target sample of adults based on age, educational attainment, gender, race and region. The margin of error is +/-2 percentage points.