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March 27, 2020
Effect of the Coronavirus on US Internet Users' Brand Loyalty, March 2020 (% of respondents)
Description
US internet users were asked about their buying behaviors with brands during the Coronavirus outbreak. Data includes continuing to purchase the same brands they always do, purchasing a mix of their usual brands as well as new brands, are taking the opportunity to discover new brands, and feeling ... less brand loyal and purchasing whatever brand is available.Chart Title
Effect of the Coronavirus on US Internet Users' Brand Loyalty, March 2020 (% of respondents)Publication Date
March 27, 2020
Sources
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