March 6, 2020

How We've Updated Our Estimates of US Mobile Ad Spending, March 2020 vs. October 2019 Estimates, 2019-2024 (billions)


This chart compares eMarketer's latest estimates of US mobile ad spending, created in March 2020, to our previous set of estimates, created in October 2019.


Mobile ad spending includes classifieds, display (banners, rich media, video and other), email, lead generation, messaging-based advertising and search advertising.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.