Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Consumers want AI to speed up discovery
Article |
Jul 18, 2025
2025 retail predictions: Mid-year reality check
Article |
Jul 18, 2025
How AI could reshape the future of advertising agencies
Article |
Jul 18, 2025
How healthcare providers and marketers can reduce the risk of patient no-shows
Article |
Jul 18, 2025
Tariff costs will be lower than expected for Abbott and Johnson & Johnson
Article |
Jul 18, 2025
Menopause hormone therapies should drop black box warnings, FDA panel says
Article |
Jul 18, 2025
Criteo rolls out retail media auction tech, self-serve ad expansion
Article |
Jul 18, 2025
How consumer behavior is evolving for the holidays in 2025
Article |
Jul 18, 2025
Budgeting tools could be surprisingly strong Gen Z acquisition tactic
Article |
Jul 18, 2025
Amex earnings buoyed by wealthy cardholder spend, increased card fees
Article |
Jul 18, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 2, 2020
Programmatic In-App Ad Fraud Rates Worldwide, with App-Ads.txt vs. No App-Ads.txt, Q2-Q4 2019 (among impressions analyzed by Pixalate)
Description
This chart looks at global invalid traffic (IVT) rates for in-app ad impressions that have adopted ads.txt vs. without ads.txt for Q2-Q4 2019.Methodology
Data is from the March 2020 Pixalate "App-Ads.txt & Ads.txt Trends Report 2019." Over 1.5 million apps and over 80 million domains were analyzed by Pixalate's data science and analyst team using proprietary analytics tools to compile the research. The research represents data collected during October 1, 2018-December 31, 2019 and is reflective of root domains and apps only, and duplicates were removed from subdomain ads.txt files. Top 1,000/5,000/10,000 domains and apps for programmatic ad volume were identified using Pixalate's proprietary ranking of volume among domains and apps which support programmatic advertising, while the top 1,000/5,000 apps for users were identified using data provided by the Google Play Store and Apple App Store. App category data is from the official Google Play Store and Apple App Store while "walled garden" apps (such as Facebook) are excluded. Domain category information was obtained via a crawler. Proprietary algorithms to measure invalid traffic (IVT) levels across all devices and channels, including general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) were utilized by Pixalate. Pixalate is a fraud protection and data intelligence platform.Sources
Chart Title
Programmatic In-App Ad Fraud Rates Worldwide, with App-Ads.txt vs. No App-Ads.txt, Q2-Q4 2019 (among impressions analyzed by Pixalate)Publication Date
March 2, 2020