March 6, 2020

Digital Ad Spending Worldwide, by Company, 2019-2022 (billions)


eMarketer's estimates of 2019-2022 ad spending for major companies worldwide. Figures in billions of USD.


Digital ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media (including in-stream and outstream video ads), search ads ... (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals). All numbers are eMarketer estimates.More


Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.