March 3, 2020

Barriers to the Success of a Client/Agency Relationship According to Marketing Professionals Worldwide, Feb 2020 (% of respondents)


Marketing professionals were asked what the most challenging barriers to the success of a client/agency relationship. Leading responses include delivering innovative ideas, attributing revenue to marketing and delivering on established metrics.


Data was provided to eMarketer by Ascend2.


Data is from the March 2020 Ascend2 report titled "Agency Trends: Strategies & Tactics." 257 marketing professionals worldwide were surveyed during the week of February 10, 2020. Respondents identified their role as C-suite/owner/partner (56%), nonmanagement professional (17%) and VP/director/manager (27%). Respondents identified their company type as B2B (39%), B2C (41%) and equally split between B2B and B2C (20%). Respondents identified the number of employees at their company as fewer than 50 (64%), 50-500 (21%) and more than 500 (16%).