February 11, 2020

Reasons US Brands Have Not Yet Sold Products on Amazon, Dec 2019 (% of respondents)


US retail decision makers were asked why they haven't sold products on Amazon yet. Responses include that they don't think it's necessary, prefer to drive traffic in my own store, lack of control on the platform, concerned about thin profit margins, concerned about brand erosion, prefer fixed ... pricing, don't know where to start, perceive Amazon as discount store, Amazon distrust, Amazon antitrust conversations, and other.More