US Smart Speaker Buyers, 2019-2021 (millions and % of digital buyers)
This chart shows eMarketer's estimates of US individuals who make purchases via smart speaker, for the years 2019-2021.
A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and smart-home devices.
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.