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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

December 19, 2019

At What Stage Are Companies in North America with Multitouch Attribution (MTA) Deployment? (% of respondents, Nov 2019)

At What Stage Are Companies in North America with Multitouch Attribution (MTA) Deployment? (% of respondents, Nov 2019)

Description

This chart breaks out the stages of multi-touch attribution (MTA) adopting among marketers in North America. Stages include considering, initiating process, establishing data readiness, setting up and implementing first MTA project and deployment.
At What Stage Are Companies in North America with Multitouch Attribution (MTA) Deployment? (% of respondents, Nov 2019) | EMARKETER