January 6, 2020

What Is the Maximum Amount US Adults Are Willing to Spend on TV/Video Streaming Services? (% of respondents, Nov 2019)


This chart shows the amount of money that internet users in the United States are willing to spend on streaming TV/video services (i.e., SVOD or linear OTT subscriptions).


Data was provided to eMarketer by The Trade Desk.


Data is from a January 2020 The Trade Desk study conducted by YouGov. 2,613 US adults ages 18+ were surveyed online during November 19-21, 2019. The data has been weighted and is representative of all US adults.