January 6, 2020

What Is the Maximum Amount US Adults Are Willing to Spend on TV/Video Streaming Services? (% of respondents, Nov 2019)

Description

This chart shows the amount of money that internet users in the United States are willing to spend on streaming TV/video services (i.e., SVOD or linear OTT subscriptions).

Note

Data was provided to eMarketer by The Trade Desk.

Methodology

Data is from a January 2020 The Trade Desk study conducted by YouGov. 2,613 US adults ages 18+ were surveyed online during November 19-21, 2019. The data has been weighted and is representative of all US adults.

Featured In

Promotions Will Delay Subscription FatigueUS Subscription Video Landscape 2020

Sources

YouGov
The Trade Desk
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Chart Title

What Is the Maximum Amount US Adults Are Willing to Spend on TV/Video Streaming Services? (% of respondents, Nov 2019)

Publication Date

January 6, 2020

Sources

YouGov
The Trade Desk

Featured In

Promotions Will Delay Subscription FatigueUS Subscription Video Landscape 2020
Topics
Consumer BehaviorVideo-on-Demand (VOD)United States

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