December 3, 2019

Which Demand-Side Platforms (DSPs) Have US Agency and Marketing Professionals Used? (% of respondents, June 2017-Sep 2019)


Agency and marketing professionals were asked which DSPs have they used in the past 12 months. Responses are from Wave 3 study (June 2017) through current Wave 7 (August 2019). DSPs include Amazon Advertising, The Trade Desk, Display & Video 360, MediaMath, Adobe Advertising Cloud, AppNexus and ... Oath.More