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December 10, 2019

Challenges that Brand Marketers* Worldwide Believe Direct-to-Consumer (D2C) Brands May Not Forsee, Aug 2019 (% of respondents)

Description

B2C marketers were asked what challenges they think D2C Brands are facing.

Methodology

Data is from the December 2019 The CMO Club and Epsilon report titled "What All Brands Can Gain From the New DTC World." 74 marketing executives worldwide from non-direct-to-consumer brands were surveyed during July-August 2019. Respondents were either CMOs or head of marketing. The geography of the respondents was Europe (9.56%), North America (54.05%), South America (6.76%) and rest of the world (29.73%).

Featured In

The Demise of Brandless and Other D2C Brand Struggles Direct-to-Consumer Brands 2020

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Chart Title

Challenges that Brand Marketers* Worldwide Believe Direct-to-Consumer (D2C) Brands May Not Forsee, Aug 2019 (% of respondents)

Publication Date

December 10, 2019

Sources

Featured In

The Demise of Brandless and Other D2C Brand Struggles Direct-to-Consumer Brands 2020

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