October 30, 2019

Emerging Technologies that Drive the Perception of a Brand as Innovative According to US Internet Users, April 2019 (% of respondents)


A survey of US internet users asked whether using leading-edge technologies helps drive the perception that a brand is innovative: augmented reality, artificial intelligence, facial recognition, chatbots and cryptocurrency.


Data was provided to eMarketer by Diffusion.


Data is from the October 2019 Diffusion "2019 Everything Is Tech Report" conducted by YouGov. 1,236 US internet users ages 18+ were surveyed online during April 18-19, 2019. The figures have been weighted and are representative of the US adult population. Diffusion is an integrated communication agency.