November 3, 2019

Role of Social Media in US* Millennial B2B Professionals' Research Process, Sep 2019 (% of respondents)

Description

This chart shows the role that social media plays in the research process of majority US-based millennials at B2B companies. Activities undertaken on social media include browsing existing discussions to learn more about the topic, asked for suggestions/recommendations from other users, connected ... directly with potential vendors/sales reps, and connected directly with individual thought leaders to ask opinions.More
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Chart Title

Role of Social Media in US* Millennial B2B Professionals' Research Process, Sep 2019 (% of respondents)

Publication Date

November 3, 2019

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