Subscription Video-on-Demand (SVOD) Services that US Internet Users May Cancel if They Subscribe to Disney+, Q4 2019 (% of respondents)
Internet users in the United States were asked if they are considering subscribing to Disney+ and, if so, which subscription video-on-demand (SVOD) services they may concurrently cancel upon signing up for Disney+. SVOD services listed include Netflix, Hulu, Amazon Prime, HBO Now and HBO Go.
Data was provided to eMarketer by AudienceProject.
Data is from the November 2019 AudienceProject report titled "Insights 2019: Traditional TV, online video & streaming - Disney+ special." More than 6,000 internet users ages 15+ in Denmark, Finland, Germany, Norway, Sweden, the UK and the US were surveyed via online panel during Q4 2019. Data was weighted to be representative.