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October 1, 2019

US Retail Ecommerce Holiday Season Sales, 2015-2019 (billions, % change and % of total holiday season retail sales)


eMarketer benchmarks its retail sales and retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.