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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

October 23, 2019

What Data Are US* B2B Marketers Currently Using vs. Not Using to Create a Targeted Account List for Account-Based Marketing (ABM)? (% of respondents, Oct 2019)

What Data Are US* B2B Marketers Currently Using vs. Not Using to Create a Targeted Account List for Account-Based Marketing (ABM)? (% of respondents, Oct 2019)

Description

Chart shows the data that B2B marketers located mainly in the United States are using (and not using) to help build and formulate their targeted account list for account-based marketing (ABM). Responses include firmographic, technographic, behavioral/intent signals, predictive and sales team ... selected.
What Data Are US* B2B Marketers Currently Using vs. Not Using to Create a Targeted Account List for Account-Based Marketing (ABM)? (% of respondents, Oct 2019) | EMARKETER