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October 7, 2019
Leading Challenges Around Brand Marketing According to Companies in North America and the UK, July 2019 (% of respondents)
Description
Marketing leaders were asked about their top brand challenges. Leading responses include managing a global brand, keeping the brand relevant and measuring the impact of brand investments.Methodology
Data is from the October 2019 Gartner "Brand Survey 2019: Marketers Believe in the Power of Brand but Struggle to Respond to Disruption." 393 marketers in Canada, UK and US from various industries were surveyed during May-July 2019. Respondents had some involvement in decisions involving marketing strategy and planning and were from companies with $500 million or more in annual revenues.Chart Title
Leading Challenges Around Brand Marketing According to Companies in North America and the UK, July 2019 (% of respondents)Publication Date
October 7, 2019