US Podcast Listeners Who Have Purchased an Item After Hearing a Sponsored Ad, by Frequency, Sep 2019 (% of respondents in each group)
Podcast listeners in the United States were asked if they have ever purchased an item after hearing a sponsored ad for it in a podcast. The responses are broken down by how frequently the respondents listen to podcasts: daily, weekly, monthly and several times a year.
Data is from a September 2019 CivicScience survey as cited in company blog. 1,759 US internet users ages 13+ were surveyed online during September 2019. Data was weighted according to the US Census for the adult population. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.