October 11, 2019

US Retail Holiday Season Sales, 2018 & 2019 (billions, % change and % of total)


This chart shows US retail holiday season sales for 2018 and 2019. Data is broken out by brick and mortar and retail ecommerce, and is further segmented by desktop and mobile.


eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2018.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.