October 1, 2019

US Connected TV Ad Spending, 2019-2023 (billions, % change and % of total media ad spending)

Description

This chart includes eMarketer's first-ever estimates of ad spending on connected TV (CTV) devices, including video and static display ads.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.