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September 5, 2019
Consequences of Poor Data Quality According to US Companies, May 2019
Description
Marketing leaders were asked about the consequences their company experienced due to poor data quality. Responses include estimated number of cents wasted on every media dollar, amount of time spent on managing data quality and percent of campaigns hurt by poor data quality.Chart Title
Consequences of Poor Data Quality According to US Companies, May 2019Publication Date
September 5, 2019
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