Impact of Influencer Ads Among UK Social Media Users, by Influencer Category, May 2019
A neuroscience study conducted among UK adults compared the performance of influencer marketing to those within general content. This chart shows results broken out for micro-influencers, macro-influencers and celebrity influencers.
Data was provided to eMarketer by Whalar.
Data is from the June 2019 Whalar report titled "The Science of Influencer" conducted by Neuro-Insight. 187 UK adults ages 18-65 participated in a neuroscience study in London during April 30-May 19, 2019. Participants were regular Instagram, Facebook and YouTube users and had less than 5,000 followers on Instagram. They were asked to complete a series of tasks to simulate viewing content from TV, Facebook, YouTube and Instagram, during which they were shown branded content. Steady-state topography (SST) headgear was used to measure the brain's response. Whalar is an influencer marketing agency.