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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 12, 2019
Research Activities that US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand Shoppers Conduct Before Making a Purchase, May 2019 (% of respondents)
Description
US consumers that buy direct-to-consumer brands or traditional brands were asked what research they do before making a purchase. Some of the types of research included in the chart were: going to a physical store or pop-up location, referencing social media influencers and talking to ... salespeople/customer service representatives.More
Methodology
Data is from the July 2019 Interactive Advertising Bureau (IAB) report titled "Disrupting Brand Preference: The impact of Direct Brands across the path to purchase." 3,000 US internet users ages 13+ that are aware of/engaged with direct brands were surveyed online during May 2019. Internet users ages were 13-34 (1,000), 35-50 (1,000) and 50+ (1,000). Results were weighted against US Census Bureau factors such as gender and age.Chart Title
Research Activities that US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand Shoppers Conduct Before Making a Purchase, May 2019 (% of respondents)Publication Date
July 12, 2019