July 29, 2019

What Metrics Do Companies Worldwide Use to Measure Digital Marketing Success? (% of respondents, Q2 2019)

Description

Senior digital marketers were asked which metrics they use to measure digital marketing success. Responses include customer loyalty/customer lifetime value, direct revenue, brand awareness/health, leads generated/converted, customer acquisition, digital engagement and net promoter score.
Share

Chart Title

What Metrics Do Companies Worldwide Use to Measure Digital Marketing Success? (% of respondents, Q2 2019)

Publication Date

July 29, 2019

Sources

Source information is only available to PRO subscribers.