What Investments Are Companies Worldwide Making in Customer Experience in the Next Year? (% of respondents, May 2019)
CMOs worldwide were asked what investments their organization is making in customer experience next year. Responses include creativity, data and analytics, digital marketing software, innovation and product and/or service design.
Data is from the July 2019 Isobar report titled "Creative Experience: The Evolution of CX." 1,000 CMOs worldwide or those in equivalent positions from various industries were surveyed by Kadence International during May 2019. Isobar is a digital ad agency.