July 24, 2019

What Investments Are Companies Worldwide Making in Customer Experience in the Next Year? (% of respondents, May 2019)

Description

CMOs worldwide were asked what investments their organization is making in customer experience next year. Responses include creativity, data and analytics, digital marketing software, innovation and product and/or service design.

Methodology

Data is from the July 2019 Isobar report titled "Creative Experience: The Evolution of CX." 1,000 CMOs worldwide or those in equivalent positions from various industries were surveyed by Kadence International during May 2019. Isobar is a digital ad agency.
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Chart Title

What Investments Are Companies Worldwide Making in Customer Experience in the Next Year? (% of respondents, May 2019)

Publication Date

July 24, 2019

Sources