What Do CMOs Worldwide See as the Primary Role of the Marketing Function Within Their Company? (% of respondents, May 2019)
CMOs were asked what the primary role of marketing is at their organization in 2018, 2019 and in 2 to 3 years. Responses include delivering business growth, understanding consumer/market trends, developing overall customer experience, effective brand management, delivering business transformation ... and leading disruptive innovation.More
Data was provided to eMarketer by Dentsu Aegis Network.
Data is from the July 2019 Dentsu Aegis Network "CMO Survey 2019." 1,000 CMOs or equivalent worldwide from various industries were surveyed by Kadence International during May 2019. Respondents were from Australia, China, France, Germany, Italy, Japan, Russia, Spain, UK and US.