July 24, 2019

What Do CMOs Worldwide See as the Primary Role of the Marketing Function Within Their Company? (% of respondents, May 2019)

Description

CMOs were asked what the primary role of marketing is at their organization in 2018, 2019 and in 2 to 3 years. Responses include delivering business growth, understanding consumer/market trends, developing overall customer experience, effective brand management, delivering business transformation ... and leading disruptive innovation.More
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Chart Title

What Do CMOs Worldwide See as the Primary Role of the Marketing Function Within Their Company? (% of respondents, May 2019)

Publication Date

July 24, 2019

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