December 17, 2018

What Is the Main Concern of Mobile Game Publishers Worldwide When Setting the Frequency of Ads in Free-to-Play Games? (% of respondents, fall 2018)

Description

A global survey mobile game developers asked what their main concern is when setting the frequency of ads within free-to-play (F2P) games. Responses include drops in fill rate, lower eCPM, increased player churn, reduced app store ratings, lower player enjoyment and loss of IAP revenues.
Share

Chart Title

What Is the Main Concern of Mobile Game Publishers Worldwide When Setting the Frequency of Ads in Free-to-Play Games? (% of respondents, fall 2018)

Publication Date

December 17, 2018

Sources

Source information is only available to PRO subscribers.