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December 17, 2018
What Is the Main Concern of Mobile Game Publishers Worldwide When Setting the Frequency of Ads in Free-to-Play Games? (% of respondents, fall 2018)
Description
A global survey of mobile game developers asked what their main concern is when setting the frequency of ads within free-to-play (F2P) games. Responses include drops in fill rate, lower eCPM, increased player churn, reduced app store ratings, lower player enjoyment and loss of IAP revenues.Featured In
Mobile In-Game AdvertisingChart Title
What Is the Main Concern of Mobile Game Publishers Worldwide When Setting the Frequency of Ads in Free-to-Play Games? (% of respondents, fall 2018)Publication Date
December 17, 2018
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