April 1, 2019

By 2020, US Adults Will Spend More Time Listening to Digital Audio than Radio, 2016-2021 (minutes)

Description

This chart shows the number of minutes per day spent listening to radio and digital audio.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Featured In

Digital Audio AdvertisingHow Burrow Leverages Podcasts to Drive Brand AwarenessTen Key Digital Trends for 2020

Sources

eMarketer
Share

Chart Title

By 2020, US Adults Will Spend More Time Listening to Digital Audio than Radio, 2016-2021 (minutes)

Publication Date

April 1, 2019

Sources

eMarketer

Featured In

Digital Audio AdvertisingHow Burrow Leverages Podcasts to Drive Brand AwarenessTen Key Digital Trends for 2020
Topics
Digital MusicRadioInternet RadioZ-InternalUnited States

Related Charts & Analysis

China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Article
China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Influencers Could Help Drive Social Commerce
Article
Influencers Could Help Drive Social Commerce
How Dunkin' Brands Incorporates Video Into Its Influencer Strategy
Article
How Dunkin' Brands Incorporates Video Into Its Influencer Strategy
Major Social Platforms Take Stance on Political Advertising
Audio
Major Social Platforms Take Stance on Political Advertising
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
Article
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships
Article
The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships
Marketing on TikTok
Report
Marketing on TikTok
For Influencer Marketing at Amex, Authenticity Trumps Production Value
Article
For Influencer Marketing at Amex, Authenticity Trumps Production Value
What’s a Creator Anyway? It Depends on the Platform
Article
What’s a Creator Anyway? It Depends on the Platform
Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions
Article
Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions
Why Retailers Need to Pay Attention to TikTok
Article
Why Retailers Need to Pay Attention to TikTok
Video Ads in Social Media 2019
Report
Video Ads in Social Media 2019
What Does Your Brain on Influencer Marketing Look Like?
Article
What Does Your Brain on Influencer Marketing Look Like?
Influencers Have More Sway Among D2C Shoppers
Article
Influencers Have More Sway Among D2C Shoppers
How Authentic Can an Influencer Really Be?
Audio
How Authentic Can an Influencer Really Be?

Latest Reports

UK Key Digital Trends 2020
Report
UK Key Digital Trends 2020
US Social Trends for 2020
Report
US Social Trends for 2020
US Kids 2020
Report
US Kids 2020
Search in 2020
Report
Search in 2020
US Sharing Economy 2020
Report
US Sharing Economy 2020
The Future of Retail 2020
Report
The Future of Retail 2020
2020 TV and Video Trends
Report
2020 TV and Video Trends
Smart Homes 2020
Report
Smart Homes 2020
Global Social Network Users
Report
Global Social Network Users
Mobile Trends 2020
Report
Mobile Trends 2020
Ten Key Digital Trends for 2020
Report
Ten Key Digital Trends for 2020
Q4 2019 Digital Video Trends
Report
Q4 2019 Digital Video Trends
Television Update Fall 2019
Report
Television Update Fall 2019
US Connected TV Advertising 2019
Report
US Connected TV Advertising 2019
Programmatic Digital Display Ad Spending
Report
Programmatic Digital Display Ad Spending

Popular on eMarketer

US Social Trends for 2020
Report
US Social Trends for 2020
What’s Top of Mind for CMOs Right Now?
Article
What’s Top of Mind for CMOs Right Now?
UK Key Digital Trends 2020
Report
UK Key Digital Trends 2020
TikTok Had a Banner Year in 2019, but Growth in 2020 Isn’t a Sure Bet
Article
TikTok Had a Banner Year in 2019, but Growth in 2020 Isn’t a Sure Bet
Programmatic Advertising Is Driving Rapid Growth in Mobile Video
Article
Programmatic Advertising Is Driving Rapid Growth in Mobile Video
How Handy Became Known for More than Just Its Home Cleaning Services
Article
How Handy Became Known for More than Just Its Home Cleaning Services
Takeaways from NRF 2020
Audio
Takeaways from NRF 2020
The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads
Audio
The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads
Amazon vs. Walmart: Who’s Really Winning Online Grocery?
Article
Amazon vs. Walmart: Who’s Really Winning Online Grocery?
The Most Important Lessons from CES 2020
Audio
The Most Important Lessons from CES 2020
The Digital World in 2020
Audio
The Digital World in 2020
The Wheels on the Social Shopping Cart Will Finally Start Moving
Article
The Wheels on the Social Shopping Cart Will Finally Start Moving
How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Article
How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Industry Insights: CES Speaker Series Part 1 | Sponsored Content
Article
Industry Insights: CES Speaker Series Part 1 | Sponsored Content
Connected TV Trends 2020 | Roundup
Article
Connected TV Trends 2020 | Roundup

Latest Forecasts

Companies Using Digital Marketing Tools, US
Forecasts
Companies Using Digital Marketing Tools, US
Sharing Economy Users, US
Forecasts
Sharing Economy Users, US
Click and Collect, US
Forecasts
Click and Collect, US
Click and Collect, UK
Forecasts
Click and Collect, UK
Click and Collect, Germany
Forecasts
Click and Collect, Germany
Click and Collect, France
Forecasts
Click and Collect, France
Simultaneous Media Users, US
Forecasts
Simultaneous Media Users, US
Retail & Ecommerce Sales, UK
Forecasts
Retail & Ecommerce Sales, UK
Digital Audio Listeners, US
Forecasts
Digital Audio Listeners, US
Voice Assistant Users, US
Forecasts
Voice Assistant Users, US
Amazon, US
Forecasts
Amazon, US
Google Chromecast & Home Users, US
Forecasts
Google Chromecast & Home Users, US
Retail Mcommerce Sales, UK
Forecasts
Retail Mcommerce Sales, UK
Digital Shoppers & Buyers, UK
Forecasts
Digital Shoppers & Buyers, UK
Retail & Ecommerce Sales, by Country
Forecasts
Retail & Ecommerce Sales, by Country

"Behind the Numbers" Podcast

The Ad Platform: Why Advertisers Want More Connected TV
Audio
The Ad Platform: Why Advertisers Want More Connected TV
Takeaways from NRF 2020
Audio
Takeaways from NRF 2020
The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads
Audio
The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads
The Most Important Lessons from CES 2020
Audio
The Most Important Lessons from CES 2020
What eMarketer Analysts Expect in 2020 with Mark Dolliver and Lucy Koch: Demographic Changes
Audio
What eMarketer Analysts Expect in 2020 with Mark Dolliver and Lucy Koch: Demographic Changes
The Digital World in 2020
Audio
The Digital World in 2020
What eMarketer Analysts Expect in 2020 with Bill Fisher: UK Growth, Despite Uncertainty
Audio
What eMarketer Analysts Expect in 2020 with Bill Fisher: UK Growth, Despite Uncertainty
Will Quibi Be the Next Big Video Platform?
Audio
Will Quibi Be the Next Big Video Platform?
How Children Are, and Aren't, Using the Internet
Audio
How Children Are, and Aren't, Using the Internet
The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes
Audio
The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes
The Ad Platform: Mismeasuring Digital Advertising
Audio
The Ad Platform: Mismeasuring Digital Advertising
What eMarketer Analysts Expect in 2020 with Jillian Ryan: B2B Looks Different
Audio
What eMarketer Analysts Expect in 2020 with Jillian Ryan: B2B Looks Different
What's the Skinny on Pay TV Bundles?
Audio
What's the Skinny on Pay TV Bundles?
What eMarketer Analysts Expect in 2020 with Lauren Fisher: Figuring Out Privacy
Audio
What eMarketer Analysts Expect in 2020 with Lauren Fisher: Figuring Out Privacy
What eMarketer Analysts Expect in 2020 with Victoria Petrock: Ambient Computing
Audio
What eMarketer Analysts Expect in 2020 with Victoria Petrock: Ambient Computing