How Do US Digital Shoppers Define Positive Experiences with Digital Brands/Retailers? (% of respondents, Jan 2019)
This survey asked US shoppers about what an online brand or retail site can do to help them have a positive experience. Responses include fast shipping, easy delivery process, easy return process, easy mobile purchasing process, quick reply from customer service and more.
Data is from the June 2019 Avionos report titled "Shoppers Demand Superior Ecommerce Experiences." 1,500 US internet users who shopped online in the past year were surveyed during January 2019. Avionos is a digital services and solutions provider focused on connected customer engagement.