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May 30, 2019
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
Description
US TV advertisers were asked to rank barriers preventing their company from using data to build audience segments for TV advertising. Responses included transparency, accountability/measurement, data privacy concerns, and identity resolution among others.Featured In
Q3 2019 Digital Video TrendsChart Title
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)Publication Date
May 30, 2019
Sources
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