May 30, 2019

What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)

Description

US TV advertisers were asked to rank barriers preventing their company from using data to build audience segments for TV advertising. Responses included transparency, accountability/measurement, data privacy concerns, and identity resolution among others.
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Chart Title

What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)

Publication Date

May 30, 2019

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