May 22, 2019

Leading Database Regrowth Tactics Used by UK Companies to Recover from GDPR, May 2019 (% of respondents)


Marketers were asked what tactics and strategies they used to to regrow their databases from GDPR. Responses include encouraging account registration and opt-in at checkout, newsletter sign-up (incentivized and nonincentivized), optimizing content for lead gen, loyalty programs, competition and ... referral programs, in-store initiatives, offering a wish list or save cart function and not yet started to rebuild database.More